Project
Website Design & Digital Strategy for a Community Platform
Company
Alien Thoughts
Responsibilities
Co-Founder, UX/UI Design, Project Management, Digital Marketing Strategy
Target Users
International Students in Greater Boston Area
Mission
Unite the international students of Boston by providing an online-based community that is open, supportive and inclusive.
Channels
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Instagram
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Podcast
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Website Blog
Result
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The website acts as the main hub for international students to find helpful information.
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UX makes it easy to navigate to the desired information straight from the home page.
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UI helps not only unite the elements to represent the brand, but also locate information on the page.
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The blog categories help filter the posts to help users save time when searching for information
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Social interactions, like likes and comments, allow creating a holistic experience of social community
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Social media presence strengthens the connection with the user by presenting content on the platform that is familiar
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Visual presentation and style allow for brand recognition
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Interactive elements aid in creating a user-centered experience
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Added widgets, such as Spotify, allow performing actions within a tab without having to get redirected to a third-party website.
